A recommendation may be more straightforward – and often shorter. That said, CTAs in a blog post and on landing pages are typically longer, and often include a build-up to the CTA to make them more persuasive. This is a variation on the list post, and not only an easy way to structure a post but also an easy way to come up with some great content. Ten Biggest Business Mistakes That Every Entrepreneur Should Avoid, 16 ridiculously simple ways to get more email subscribers, 10 Things Exceptionally Productive Entrepreneurs Do Every Day, Best of Best WordPress tutorials of 2014 on WPBeginner, Switching Away from Disqus Review – Increased Comments by 304%, 11 Things You Absolutely Must Do After Publishing Any New Blog Post, The Ultimate Internal Linking Cheat Sheet to Boost Your SEO, 16 Things I Wish I Knew Before I Started My First Blog, WordPress.com vs WordPress.org - Which is Better? A [Brief/Quick/Detailed] Introduction. Then, drop a relevant and high-value call-to-action into your content. If the whole point of reviewing/recommending is so you can use an affiliate link, include the link in key places in your post (otherwise people may just Google the name of the product) rather than just having it once. Before asking an expert for a tip, make sure that you’ve established yourself as a trusted blogger or at least show them that you’re on the right path. There are lots of ways to do this, but one approach that works well for list posts is to give one or two final tips. Recently one of the readers emailed asking me about how to structure a perfect blog post that people want to read. The conclusion:ends the post decisively and calls the reader to take action. Feel free to add context and make your title less dull with one of these formats: Don’t beat around the bush with a long introduction. You probably just didn’t pay much attention because you were focused on the content. Minimalists rejoice. Also make sure you’re following me on Twitter because I share tons of awesome resources there. You can find some of these in the People Also Ask (PAA) box in Google. However, it doesn’t have to be that boring. Assuming you’ve got that part down, use this email as an opportunity to get traction on new post. Definitions are no longer than a few sentences. Be Short and Direct. A simple sentence or a small conclusion is fine plus a call to action. How Much Does It Really Cost to Build a WordPress Website? When writing a round-up post, be careful with…. If you’re teaching people how to do something, and that process needs to be done in a specific order, then a step-by-step guide is the solution. Think about the blog posts you’ve read. The title:grabs attention and makes a promise (which needs to be fulfilled by the end of your post). Your priority is to write a good definition above all else. But not everyone is struggling. Usually, these will be numbered, but they don’t have to be. Each of these templates work best for a particular type of content. 2. #2: Adding a call to action. Ecommerce Email Examples: David's Tea. Manage Workflows and Team Communication If you have a team of content creators you work with, you can easily manage workflows with reusable project checklists called Task Templates and communicate with Discussion Threads. You’d give the definition, then answer these questions under H2 subheadings. She could’ve taken 30 seconds to find my name – it’s only in the footer of every single post on my blog, as well as on my about page. They don’t have to scroll through the entire list to understand what they’ll learn. 1. You just want to do two things: Here’s a good example of establishing trust from our blog: Adding jump links below this just makes life easier for the reader. The best example of a cold email. The email looked like this: If writer’s block has gotten the better of you and you’re sick of staring at a blank page, blog post templates might be the solution. This is precisely what we did in our blog post about HTTPS: You can find more questions that people are asking about the topic with Ahrefs’ free Keyword Generator. For example, take a look at our list of ways to find someone’s email address: You could rearrange any of these items on the list and the post would still make sense. This is what we did for the “How to get started with affiliate marketing” section in our guide: If you’re not sure what questions a beginner might want to know the answer to, look at Google’s People Also Ask (PAA) boxes or find popular questions using Ahrefs’ free Keyword Generator. The main body:works through a logical sequence of points, holding the reader’s attention. #2: You have clear instructions about the process. Near the bottom, consumers can go ahead and follow the CTAs that are included at the bottom. You can extend this logic to your sender name as well to make things even more personal -- our welcome email comes from "Pamela, HubSpot Blog," for instance. Shows estimated monthly search traffic to this article according to Ahrefs data. It means that no matter what you’re writing about, templates can make life easier. In this post, we’ll cover four blog post templates to help you write great content faster, and when to use them. You can get help on that here. If that’s not the case for what you want to share, then this isn’t the right template to use. They are popular with bloggers and reader alike. Your email address will not be published. For example, in the article above, I make a point to explain what is a XML sitemap before I started the how-to process. It may seem obvious, but a welcome email should come from an actual person. Awesome post Syed!! Make sure your social strategy lines up with your content calendar so articles are ready in time for sharing. A few weeks after publishing a massive blog post about SpaceX, Elon Musk’s rocket company, Tim Urban, the author of the post, sent an email out to his blog subscribers giving them access to an audio version of the post, and a PDF version they could purchase for $3. Chances are they weren’t a million miles apart in terms of format. So we did that in the first sentence: Use the “what is” or “what are” format for your title. Example: 10 Things Exceptionally Productive Entrepreneurs Do Every Day (Michael Simmons, Entrepreneur). How to Register a Domain Name (+ simple tip to get it for FREE), 6 Best Drag and Drop WordPress Page Builders Compared, 5 Best Managed WordPress Hosting Companies Compared, How to Choose the Best Domain Registrar (Comparison), 7 Best CRM Software for Small Businesses (Compared), 5 Best WordPress Membership Plugins (Compared), How to Choose the Best Blogging Platform (Compared), How to Choose the Best Website Builder (Compared), 6 Best Business Phone Services for Small Business, 12 Best Live Chat Software for Small Business Compared, Revealed: Why Building an Email List is so Important Today (6 Reasons). For that, you need to look at successful welcome email examples. Everything You Need to Know, What is [Acronym]? For that reason, there’s no point in writing a long introduction. Most people skim list posts. Why is WordPress Free? How to implement: Whether you use this example for new blog post content or article content, you can copy and paste the content directly into the email, like Gerry does, or provide a link to the webpage and drive readers to your website. So while there isn’t a 1–2 punch formula, you need to make sure that it does four things: Here’s an example from our beginner’s guide to hreflang tags: Think about the questions a beginner might have about the topic, and answer them. How to Emulate This Example. Then explain that part of the process in more detail under each subheading. Here are four great types of strongly structured posts to try out today: Example: Ten Biggest Business Mistakes That Every Entrepreneur Should Avoid (Syed Balkhi). That’s the beauty of this format; it’s non-chronological. A round-up post brings together experts in your niche to share their thoughts on a particular question or topic. For example, here are the H2’s from our beginner’s guide to affiliate marketing: For questions that require long answers or multiple steps, use H3-H6 subheadings under each H2 to provide further hierarchy and make things easier to digest. However, we tend to end ours with some final encouragement and links to further reading. There are lots of ways to do this, but one we often use is the PSP formula. #2: Editing the responses that you get. The first half of the post outlines a step-by-step process, whereas the second half lists best practices. What is the Catch? Figure out why you’re being outranked, Step 4. More About Me. They don’t have to scroll … Let these compelling first sentences inspire your next post: When the waiter at Le Petit Cochon placed a disappointingly tiny plate of bacon-stuffed olives in front of me, I have to admit, I was as perturbed as you would be. You can do this for other people’s great content or for content on your own blog – e.g. If you liked this article, then checkout my 14-point blog post checklist that you can use before you hit publish. Now, for the reason you’re probably reading this in the first place, here are 7 great opt-in email examples. Privacy Policy How to [Achieve Desired Outcome] (Even If [Common Obstruction]), How to [Achieve Desired Outcome] (Additional Benefit), Step 1: Find keywords that perform okay, but not great, Step 2. The best practices are vividly executed in this email, and the message contains genuinely useful content presented in an attractive and digestible format. If one of the tips on the list doesn’t appeal, the reader can keep scrolling until they see one that piques their interest. Sometimes, a hastily written email from a busy expert will contain typos. (Comparison), 5 Best Contact Form Plugins for WordPress Compared, Best WooCommerce Hosting (Reviews & Performance Tests), How to Create an Email Newsletter the RIGHT WAY (Step by Step), How to Create a Free Business Email Address in 5 Minutes (Step by Step). Plus, you can connect your social networks and email platform (including MailChimp) to keep all your blog post promotion organized. I like the inclusion of a company name, since it reminds the recipient why they’re getting the email. The first rule of a great blog post email is a great blog post. When you first start blogging, you don’t really know how to put together a blog post. © 2020 Syed Balkhi. If your post is about weight loss tips, don’t call it “13 Reasons Why You’re Not Losing Weight.”. For example, take a look at our guide to creating SEO-friendly URLs. Saving money and being frugal with your wages is extremely popular as people have less and less money these days after paying rent, mortgage, bills etc. Eat spicy foods.”. This is simple: Write your email like a typical how-to blog post. If you’re teaching people how to do something, they’ll want to know why they should trust you. My portfolio of software companies are used by over 15 million websites serving billions of impressions every month. Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). Here is an example of what such an email looks like: Example of new employee announcement email Catherine introduces Ann to all the staff of Mediquick, mentioning she will be the new addition to the customer service team. Compare that to the best cold email I ever received: Subject: Magic Goggles. Got a mistake that you see others making that I didn’t list? If you wonder how outstanding e-commerce brands are achieving email marketing success day after day, then keep reading.. From world-class copywriting to eye-catching design, I’ve gathered the nine best email marketing examples I’ve seen to inspire your future email campaigns. If you’re not sure what points to include on your list, skim the subheadings in other top-ranking posts for inspiration. Recommended reading: How to Craft the Perfect SEO Title Tag (Our 4‑Step Process). When writing a review or recommendation post, be careful with…. It goes into detail about why SERPs are important, how to get in the SERPs, and SERP features. Our welcome email, for example, currently comes from yours truly because I manage our blog's email subscriptions. 5. For example, here are the H2’s from our guide to YouTube keyword research: Where possible, start each step with a present tense verb. You may struggle when it comes to crafting the main body of your post, and if you’re like a lot of bloggers, you probably leave off the conclusion entirely. Here’s an example from Andy Crestodina of Orbit Media (who also has a good blog post on how to increase email open rates): The email comes from a person. Start with the definition. Rinse and repeat for other keywords, What is [Concept]? Here’s what you need to know about writing compelling CTAs. The number of times this article was shared on Twitter. Online shoppers have countless options, and they know it. Ideally, you should consider a double opt-in email as a sort of filter to help you maintain only the readers that show true interest in your content. For example, take a look at the featured snippet for “what is guest blogging”: If we were writing an expanded definition post about this topic, we’d want to include “post” and “guest posting” in our definition because they’re bolded in the current snippet. More examples of different review post structures: Example: How to Create a Sitemap in WordPress (WPBeginner). Establish trust in as few words as possible. At Content Customs, our professional content writers know exactly how to create the blog posts you need to achieve your business goals and get more traffic, leads and sales. A beginner’s guide is an educational resource that offers a comprehensive introduction to a topic. For example, look at the PAA box for “what is https”: People want to know the purpose of HTTPS and the difference between HTTPS and HTTP. Learn how to add jump links in this post. Blogs are essential for every business. Others will put responses in the order in which they arrived (i.e. Just type in the topic (e.g., “HTTPS”), hit search, then go to the Questions tab. List posts are easy to plan and structure, and your readers find them valuable even if only a couple of points apply to them. Put it in the introduction and conclusion at the very least, and if you’re using an image of the product, use that as a link too. For example, take our beginner’s guide to canonical tags. These emails typically require the reader to verify their email address, showing “above average” interest in order to become part of a mailing list. Just don’t force these if it feels unnatural. And she used my URL instead of my blog name in the post, which is an obvious clue that this is a form email. List posts can be short or long, and normally consist of numbered subheadings with anything from a couple of sentences to several paragraphs expanding on each one. Just summarize the process you taught people in the post. When writing list posts, you want to be careful with…. It should be written in a way that’s suitable for newbies. 17 Blogging Tips For Beginners (That Actually Work), 13 Proven Tactics to Increase Your Blog Traffic, 86 Blog Post Ideas (With Successful Examples), 10 Google Ranking Factors You Shouldn’t Ignore, our list of ways to get more views on YouTube, How to Get on the First Page of Google [Interactive Guide], How to Do YouTube Keyword Research in 3 Easy Steps, How to Write a Blog Post in 9 Steps (That People Actually Want to Read), How to Create SEO-Friendly URLs (Step-by-Step), What are SERPs? Beyond that, feel free to make your title more compelling by adding a benefit or including relevant power words. If you want to get it right, try one of these 10 clever ways to open your next blog post with a bang. In other words, the post is part step-by-step guide, and part listicle. You land on their site; They push you to sign up via an email to get an immediate discount (that you are encouraged to use in 60 minutes or less –– GENIUS) Then you get an immediate welcome email (with an additional ad on the side). Choose a keyword that you want to rank higher for, Step 3. Recommended reading: How to Optimize for Google’s Featured Snippets. Here’s a good example of establishing trust from our blog: Adding jump links below this just makes life easier for the reader. A review will normally give some points both for and against, while coming down on one side or the other. These are: Do this; These CTAs are as simple as they come, and work well on clickable CTA buttons. No disrespect to our IT colleagues, but they aren’t marketers. They can just skim the contents and jump straight to the tip that interests them. Include branded imagery. Here’s an example. If you skip steps, then it will leave the reader extremely frustrated. Welcome emails are a lot like online dating — your subscribers signed up for your list because they were attracted to your profile (your post-click landing page and sign up form). Examples of Our Blog Post Writing Services. If readers will find it hard to follow the ins and outs of your post without first understanding a thing or concept, then this is probably the best format. #1: Putting the experts in a logical order. But so does the end. Just make sure it’s readable and aligns with the content that you’ll be sharing in your blog post. If you’ve read much blogging advice, then you’ll know how important your title and introduction are. For example, say that you run a coffee blog. You may not even know if your blog post ideas are any good. Use a H2 subheading for each question. In this example of a post-purchase transactional email, Microsoft includes the most basic information. When writing a how-to post, be careful with…. This email is a simple yet effective FOMO eCommerce email example. Every blog post deserves a conclusion. This shows up to 50 questions containing your search term sorted by their monthly search volumes. There are tons of ways to conclude beginners guides. For instance, in our list of Google ranking factors, we chose not to use numbers because all the points are of equal importance. David's tea is known for its tasty tea blends and accessories, but you can't deny that the emails are just as great as a marketer. Email sample 1: A request Email sample 2: A question Email sample 3: A complaint Email sample 4: A response to a query/complaint Email sample 5: An announcement or statement; It is extremely necessary to know how to write a formal email when you begin your professional career. Since the article structure varies for different types of blog posts, I’ll cover the most basic post structure and then give specific examples of article structures for list posts, roundup posts, review posts, and how-to posts. I am an entrepreneur turned investor. Don’t be afraid to mix things up where necessary. Send your own incredible opt-in emails Marketing Extraordinaire. Frugality blogs have really taken off in the past 3 years, mainly down to the state of the global economy. the first person to email you back goes first in the post). What will you be doing differently when you plan and structure your next post? If you were writing a post about this topic, it would probably make sense to use the expanded definition format. A great blog introduction starts with a great first sentence. In other words, anything that doesn’t need to be in a specific order. The introduction:hooks the reader, draws them in, and sets up the post. It’s fine to fix minor mistakes, and most people will be happy for you to cut their response down a bit if it’s too long. For example, take our post about SERPs. 3. Example From: 7 Ways to Get Your Blog Posts Shared On Facebook by Dan Zarella In this post, I’ll share seven nonprofits email examples you can use to ask for donations, directly or otherwise. To make the relationship work, you need to deliver on that promise. Use one of these templates and fill in the blanks. See 16 ridiculously simple ways to get more email subscribers in which Kevin Duncan uses “Here’s how to do it” below each tip. But as always when blog writing, the goal isn’t just to write a great blog post, the goal is to write a better blog post than anything else published online before. #1: Making sure that you and the reader start at the same point. Ecommerce Email Overview. But the question is, what type of content should you create? List posts are best for non-chronological information. Entrepreneur. For example, take a look at our guide to writing a blog post: Each of these steps has to be done in order. For bloggers, this is good news. Doing this may help us to win the snippet, rank higher, and get more traffic. Here’s an example of the PSP formula in action: Use H2s to break the process down into steps. Here’s an example of a double opt-in email. It’s sometimes better to mix elements of one with another. People who seek out beginners guides are precisely that: beginners. Don’t overthink this. If possible, try to include the bolded words that Google shows in the featured snippet for “what is [concept?]”. Search Engine Results Pages Explained, What is a Backlink? Everything French Press Owners Need to Know, The Beginner’s Guide to Making Cold Coffee (In A French Press), The Best French Press for Making Cold Brew Coffee (Top 10). For example: 10 Ways to Get More YouTube Views → 10 Easy Ways to Get More YouTube Views (Even If You Have Zero Subscribers). 4. Just know that search intent isn’t always clear cut. In the example post, linked above, I first explain the mistake then explain what to do instead, for each mistake on the list. The easiest way to do this is to use the words “for beginners” or similar in the title itself. Video email template You know your title has to hook readers. Just make sure the subheadings are descriptive and benefit-focused where possible. That’s why it’s important to click on at least 4-5 of the results and scan them, make notes, and try to think of ways you can make your article better. : grabs attention and makes a promise ( which needs to be especially useful for list simply! If that ’ s what you need to write emails that get opened clicked. Google works hard to rank higher for, Step 3 s readable and aligns with the final item or... Follow the CTAs that are included at the bottom, consumers can even. Process you taught people in the past 3 years, mainly down to the questions tab Explained, what [... 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